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UNICORN in the 14th Scientific interdisciplinary Congress for Dialogue Marketing

Today, the 24th of September, more than 100 industry representatives, mostly from German ICT SMEs, had a chance to learn about UNICORN!
Prof. Dr. Bernhard Kölmel from Steinbeis gave a presentation titled ‘Methods of customer-centered innovation management as the basis for the personalized product (Service design based on UNICORN)‘.
The presentation was delivered at the 14th Scientific interdisciplinary Congress for Dialogue Marketing where six lecturers from different disciplines offered their insight into currently trending research topics.

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UNICORN success stories @ the Second SME Workshop

On the 11th of September, UNICORN’s second SME Workshop was organised to present UNICORN and its success stories to the representatives of SME associations.

Collocated with the European DIGITAL SME Alliance’s General Assembly, the workshop attracted a number of SME associations to learn more about the UNICORN, its offer to businesses, and to be able to spread a message among their SME networks.

All participants attended the UNICORN presentation and received UNICORN “one-pagers”. The presentation highlighted UNICORN’s benefits for businesses and the first results achieved by the UNICORN SME adopters (winners of the Validation Contest). Workshop participants were also briefly introduced to the winners of the contest, while two SME success stories (Sirus and IT-Labs) were presented and analysed.

A discussion session took place after the presentations, concentrating on the issue of vendor lock-in, which was brought to the table by most of the attendees. Workshop facilitators explained how UNICORN contributes to solving this problem. An exchange of views and a Q&A took place afterward.

The workshop concluded with most of the SME associations convinced about the benefits of UNICORN: the word about the UCO Platform will be spreading among thousands of SME members!

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    UNICORN project has received funding from the European Union’s Horizon 2020 Research and innovation programme under grant agreement No 731846. UNICORN project, is not, in any way, associated with or connected to the software company Unicorn Systems a.s. (or its affiliates), Id. No.: 251 10 853, residing at V Kapslovne 2767/2, Prague, established under the laws of the Czech Republic.

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