Today, the 24th of September, more than 100 industry representatives, mostly from German ICT SMEs, had a chance to learn about UNICORN!
Prof. Dr. Bernhard Kölmel from Steinbeis gave a presentation titled ‘Methods of customer-centered innovation management as the basis for the personalized product (Service design based on UNICORN)‘.
The presentation was delivered at the 14th Scientific interdisciplinary Congress for Dialogue Marketing where six lecturers from different disciplines offered their insight into currently trending research topics.
UNICORN in the 14th Scientific interdisciplinary Congress for Dialogue Marketing
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UNICORN project has received funding from the European Union’s Horizon 2020 Research and innovation programme under grant agreement No 731846.
UNICORN project, is not, in any way, associated with or connected to the software company Unicorn Systems a.s. (or its affiliates), Id. No.: 251 10 853, residing at V Kapslovne 2767/2, Prague, established under the laws of the Czech Republic
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