Today, the 24th of September, more than 100 industry representatives, mostly from German ICT SMEs, had a chance to learn about UNICORN!
Prof. Dr. Bernhard Kölmel from Steinbeis gave a presentation titled ‘Methods of customer-centered innovation management as the basis for the personalized product (Service design based on UNICORN)‘.
The presentation was delivered at the 14th Scientific interdisciplinary Congress for Dialogue Marketing where six lecturers from different disciplines offered their insight into currently trending research topics.
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